Principled Profit
Marketing That Puts People First

by Shel Horowitz

When the business pages are full of stories of corruption and collapse… is there still a place for businesses with a strong code of ethics? Shel Horowitz says that not only can honest, ethical businesses survive—they can thrive! In his startling new book, Principled Profit: Marketing That Puts People First, the Hadley, MA author of five previous books demonstrates well-known examples of ethical companies that succeed. Among the companies he discusses: Johnson & Johnson, Southwest Airlines, Ben & Jerry’s.

Principled Profit has received over fifty endorsements, including Jack Canfield (Chicken Soup for the Soul series), Robert B. Reich (former U.S. Secretary of Labor), Anne Holland (owner of Marketing Sherpa.com), Al Reis, Sheldon Bowles, and Jay Levinson (all well-known business authors), Mary Westheimer (President, Bookzone.com), Melanie Rigney (editor, Writer’s Digest), and many others.

Principled Profit has won honorable mention in the DIY Publishing Awards, is the Winner of the 16th Annual  APEX Award for Publication Excellence, in the category of Books and Book Chapters and was a finalist for the 2003 IPPY Awards.

Horowitz’s most recent book, Grassroots Marketing: Getting Noticed in a Noisy World, was a Finalist for ForeWord Magazine’s Book of the Year Award. Since 1981, he has owned and operated a marketing company that provides affordable, effective copywriting and strategic planning for clients around the world.